A practical guide on how Pilothouse tests over 30 creatives weekly on Meta, covering budget allocation and the Meta algorithm.
A practical guide on how Pilothouse tests over 30 creatives weekly on Meta, covering budget allocation and the Meta algorithm.
Andrew Faris and Jordan Menard discuss contrasting views on creative testing, manual bidding, and maintaining profitable CAC.
Facebook ad consultant Barry Hott explains why 'ugly' ads often win and details his methodology for testing and budget allocation.