Ad Targeting

Answer

Alex discusses PPC precision and retail media, focusing on product attribute and audience targeting strategies on Amazon.

Source: Strategic Clicks: PPC Precision, Retail Media, and 'The Golden Rules' on The Seller's Edge.

Top episodes

1. 1. Strategic Clicks: PPC Precision, Retail Media, and 'The Golden Rules'

   The Seller's Edge

   Alex discusses PPC precision and retail media, focusing on product attribute and audience targeting strategies on Amazon.

2. 2. The Good, The Bad and The Ugly Of CPM Advertising on Amazon

   Seller Sessions

   Ritu Java explores CPM advertising on Amazon, discussing metrics, ACoS, and behavioral targeting for relevance.

3. 3. Ep 554: Q4 Meta Strategy in the Andromeda Era: What’s Changed and How Smart Brands Are Adapting

   DTC Podcast

   Taylor and Jacob from Pilothouse discuss Meta's Andromeda engine and how brands are adapting with broad vs. segmented targeting.

← Search again on AskThePods