Ad Spend Scaling

Answer

Matt Bertulli discusses the changing landscape of paid media, questioning Meta's incrementality and sharing strategies for scaling spend effectively.

Source: E046: Matt Bertulli: Is Meta Still Incremental? How Paid Media is Changing & Scaling Beyond Facebook Ads on Marketing Operators.

Top episodes

1. 1. E046: Matt Bertulli: Is Meta Still Incremental? How Paid Media is Changing & Scaling Beyond Facebook Ads

   Marketing Operators

   Matt Bertulli discusses the changing landscape of paid media, questioning Meta's incrementality and sharing strategies for scaling spend effectively.

2. 2. The Meta Playbook That Took True Sea Moss Beyond Nine Figures

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   The CMO of True Sea Moss shares the exact Meta playbook used to scale a brand to nine figures in revenue within 12 months.

3. 3. How We Track Revenue and Ad Spend Hourly During Cyber Five

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   A tactical guide on tracking revenue and ad spend hourly during high-stakes periods like Cyber Five to ensure efficient budget scaling.

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