Ad Spend Scaling

Answer

Matt Bertulli discusses the changing landscape of paid media, questioning Meta's incrementality and exploring strategies for scaling spend beyond traditional Facebook ads.

Source: E046: Matt Bertulli: Is Meta Still Incremental? How Paid Media is Changing & Scaling Beyond Facebook Ads on Marketing Operators.

Top episodes

1. 1. E046: Matt Bertulli: Is Meta Still Incremental? How Paid Media is Changing & Scaling Beyond Facebook Ads

   Marketing Operators

   Matt Bertulli discusses the changing landscape of paid media, questioning Meta's incrementality and exploring strategies for scaling spend beyond traditional Facebook ads.

2. 2. Incrementality Testing for Black Friday, Cyber Monday: What to Spend?

   Marketing Operators

   DTC operators from Ridge, Jones Road, and HexClad share their Q4 planning, focusing on incrementality testing and scaling strategies for high-stakes periods like BFCM.

3. 3. How We Track Revenue and Ad Spend Hourly During Cyber Five

   Marketing Operators

   A tactical deep dive into intraday pacing, tracking ad spend and revenue hourly to manage aggressive scaling during major sales events.

← Search again on AskThePods