Focuses on scaling Facebook ads, the relationship between higher spend and profitability, and finding the right medium for ad sets.
Focuses on scaling Facebook ads, the relationship between higher spend and profitability, and finding the right medium for ad sets.
Recaps BFCM successes, focusing on cost controls as a mechanism to unlock and scale ad spend efficiently without losing performance.
Covers ad account philosophy and creative testing, specifically how to identify campaigns that are ready to spend more and become scaling campaigns.