Analyzes data from 53,000 ads to show how Meta’s Andromeda algorithm affects ad delivery, scaling, and ROAS.
Analyzes data from 53,000 ads to show how Meta’s Andromeda algorithm affects ad delivery, scaling, and ROAS.
Explores whether traditional Amazon PPC strategies still work in 2024 and how to optimize ad spend for profitability.
A critical look at ecommerce metrics, specifically why ROAS can be a misleading indicator of actual business health and profit.