Ad Spend Reallocation

Top 3 podcast episodes answering this question on AskThePods · reallocating ad spend.

Answer

Focuses on how marketers are adapting measurement strategies and shifting spend at high velocity during market shifts.

Source: Why a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: Part 1 | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

  1. 1. Why a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: Part 1 | Behind the Numbers

    Behind the Numbers: an EMARKETER Podcast

    Focuses on how marketers are adapting measurement strategies and shifting spend at high velocity during market shifts.

  2. 2. Key Initiative Breakdown: When and how to diversify your media mix

    Marketing Operators

    An operator-focused guide on diversifying media mix and deciding when to move budget into new channels.

  3. 3. Ep 439: Maximizing Google Ads Profitability – Aligning Campaigns with Unit Economics | AKNF

    DTC Podcast

    Covers how to align Google Ads spend with unit economics to avoid under-allocating budget to profitable products.

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