Ad Spend Optimization

Answer

Julian Timings discusses modern Amazon PPC strategies, focusing on optimizing campaigns, ROAS, and video advertising trends to maintain profitability.

Source: E572: AI vs. Traditional Sellers - How Fast the Gap Is Growing on The EcomCrew Ecommerce Podcast.

Top episodes

1. 1. E572: AI vs. Traditional Sellers - How Fast the Gap Is Growing

   The EcomCrew Ecommerce Podcast

   Julian Timings discusses modern Amazon PPC strategies, focusing on optimizing campaigns, ROAS, and video advertising trends to maintain profitability.

2. 2. How to Structure The Sponsored Product Campaigns - Andrew Bailiff - Amazon Legends - Episode #302

   Amazon Legends Podcast

   Andrew Bailiff explains how to structure Sponsored Product Campaigns through segmentation and search term analysis to minimize wasted ad spend and improve control.

3. 3. The Secret Metrics for High Return on Amazon Advertising - Michael Erickson Facchin - Amazon Legends - Episode #333

   Amazon Legends Podcast

   Focuses on the essential metrics for high ROAS on Amazon, emphasizing smart bidding, negative keyword usage, and profit-driven budget allocation.

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