Sarah Levinger, a consumer behavior analyst, explains how brands can use psychology and neuroscience to improve creative strategy and paid ad performance.
Sarah Levinger, a consumer behavior analyst, explains how brands can use psychology and neuroscience to improve creative strategy and paid ad performance.
A deep dive into consumer psychology and creative strategy specifically for creating more persuasive advertisements in the DTC space.
Facebook ad consultant Barry Hott discusses 'Ad Psychology' and why unconventional, 'ugly' ads often outperform polished ones by grabbing attention.