Adam Weber and Meta's Jake Bailey discuss scaling spend 10x and how targeting strategies are evolving toward hyper-personalization.
Adam Weber and Meta's Jake Bailey discuss scaling spend 10x and how targeting strategies are evolving toward hyper-personalization.
Explores Meta’s latest ad updates and the broader evolution of ad tech, specifically regarding data restrictions and platform diversification.
CMOs from Haus, Ridge, and HexClad discuss whether algorithms can allocate ad budgets better than humans and Meta's evolving platform behavior.