Analyzes recent major shifts in Meta's attribution and algorithms that caused significant ROAS fluctuations for brands.
Analyzes recent major shifts in Meta's attribution and algorithms that caused significant ROAS fluctuations for brands.
Andrew Faris challenges the notion that Meta is 'broken,' explaining how to work with the platform's ecosystem and optimization algorithms.
Explores why ad platforms restrict reach when creative doesn't align with their business models and algorithmic priorities.