Ad Measurement

Answer

Nik Sharma and Michael True (CEO of Prescient AI) discuss modern media measurement, MMM, and proving ROI in a post-tracking world.

Source: S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI) on Limited Supply.

Top episodes

1. 1. S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI)

   Limited Supply

   Nik Sharma and Michael True (CEO of Prescient AI) discuss modern media measurement, MMM, and proving ROI in a post-tracking world.

2. 2. Validate And Optimize Paid Media Investments Through Incrementality Experiments With Trevor Testwuide Of Measured

   eCommerce Fastlane

   Trevor Testwuide of Measured explains how to use incrementality to optimize paid media and move beyond unreliable user-level tracking.

3. 3. E008: Your Questions Answered! Marketing Channel Expansion, Team Building, Influencer Marketing & More

   Marketing Operators

   The hosts dive deep into advertising measurement tools, comparing deterministic vs. probabilistic models and Geo Lift studies.

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