Ad Measurement

Answer

A deep dive into setting KPIs, structuring reporting, and YouTube ad measurement strategies with guest Brett Curry.

Source: E052: How We Set KPIs, Structure Reporting and Run Meetings to Drive Results on Marketing Operators.

Top episodes

1. 1. E052: How We Set KPIs, Structure Reporting and Run Meetings to Drive Results

   Marketing Operators

   A deep dive into setting KPIs, structuring reporting, and YouTube ad measurement strategies with guest Brett Curry.

2. 2. 034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend

   Marketing Operators

   The hosts discuss playbooks for launching new channels and establishing measurement frameworks to identify incremental value in ad spend.

3. 3. E064: Does Conversion Rate Matter? Dylan Ander on CRO Best Practices & Smarter Web Analytics

   Marketing Operators

   Dylan Ander discusses attribution, smarter web analytics, and why traditional metrics like conversion rate can be misleading in ad measurement.

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