Adele Elliott discusses Meta ad metrics, identifying signs of fatigue, and optimizing bidding and creative strategy for e-commerce success.
Adele Elliott discusses Meta ad metrics, identifying signs of fatigue, and optimizing bidding and creative strategy for e-commerce success.
Explores new Meta tools (CASC, AI Assistant, Creative Testing) and strategies to maintain performance against audience fatigue.
Introduction of 'Compass,' a tool designed to connect creative strategy with financial planning and manage creative fatigue using API data.