Ariel Fager and Dave Simon discuss what is broken in media evaluation, the problem with reach, and how to define quality inventory for effective measurement.
Ariel Fager and Dave Simon discuss what is broken in media evaluation, the problem with reach, and how to define quality inventory for effective measurement.
A deep dive into why standard Meta attribution settings fail and how to build a measurement system to accurately compare ad platforms like Meta and Google.
Explores why Meta purchase conversion isn't enough and how to use tools like Geo Lift studies and probabilistic measurement to find true growth.