Ad Attribution Modeling

Answer

Michael True explores how Marketing Mix Modeling (MMM) helps brands navigate messy multi-channel attribution and measure top-of-funnel ROI.

Source: Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424) on Ecommerce Coffee Break.

Top episodes

1. 1. Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424)

   Ecommerce Coffee Break

   Michael True explores how Marketing Mix Modeling (MMM) helps brands navigate messy multi-channel attribution and measure top-of-funnel ROI.

2. 2. Attribution is Broken: Understanding MTAs, MMMs, and Incrementality

   eCommerce Evolution

   A deep dive into why modern attribution is 'broken' and how to operationalize Media Mix Modeling and incrementality testing for e-commerce.

3. 3. Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream

   DTC Podcast

   A technical exploration of marketing measurement and attribution modeling, comparing traditional methods with modern empirical and causal approaches.

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