Ad Attribution

Answer

Mike True explains how to cut through messy multi-channel ad data using Marketing Mix Modeling to track ROI across YouTube, TV, and influencers.

Source: Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424) on Ecommerce Coffee Break.

Top episodes

1. 1. Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424)

   Ecommerce Coffee Break

   Mike True explains how to cut through messy multi-channel ad data using Marketing Mix Modeling to track ROI across YouTube, TV, and influencers.

2. 2. How AI Is Making Marketing Attribution (Finally) Easy— Scott Desgrosseilliers | Why Brands Fail Without Attribution, How AI Changes Tracking, Why Ad Platform Data Misleads, What Strategy Ensures Accurate Measurement, Why To Focus On New Customers (#417)

   Ecommerce Coffee Break

   Wicked Reports CEO Scott Desgrosseilliers dives into the complexities of marketing attribution, common pitfalls, and how AI is simplifying tracking.

3. 3. Marketing Attribution Is Broken For Shopify Stores. Here’s How To Fix It With Pavel Petrinich Of SegmentStream

   eCommerce Fastlane

   SegmentStream's Pavel Petrinich discusses fixing broken marketing attribution for Shopify stores using conversion modeling for real-time insights.

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