Explores new rules for Meta attribution and the specific settings brands need to test to accurately measure marketing investments in the current landscape.
Explores new rules for Meta attribution and the specific settings brands need to test to accurately measure marketing investments in the current landscape.
Analyzes a specific major change in Meta's attribution window that caused a 40% drop in reported ROAS and how to manage the reporting impact.
Dismantles traditional attribution windows and introduces a framework for measuring true incremental ROI beyond standard platform settings.