Ad Account Optimization

Answer

An audit-focused look at common structural messes in Google and Meta ad accounts, highlighting how to save wasted spend through proper attribution and funnel optimization.

Source: Google Is Where Your Meta Spend Goes to Die (Or Get Saved) on The Bottom Line: Ecommerce Tactics for Profitable Growth.

Top episodes

1. 1. Google Is Where Your Meta Spend Goes to Die (Or Get Saved)

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   An audit-focused look at common structural messes in Google and Meta ad accounts, highlighting how to save wasted spend through proper attribution and funnel optimization.

2. 2. The 80/20 Rule That Fixes Broken Amazon Ad Accounts - Elizabeth Greene

   The eCom Ops Podcast

   Elizabeth Greene discusses applying the 80/20 rule to Amazon PPC ad accounts to identify high-impact keywords and optimize campaign data for maximum profitability.

3. 3. Ep 625: Brand Salience for DTC: Turning Creative Into Your Targeting Layer

   DTC Podcast

   Explores how to structure ad accounts post-iOS 14, focusing on creative as the targeting layer and identifying budget allocation inefficiencies that hinder scaling.

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