Destaney Wishon discusses advanced Amazon PPC strategies, focusing on how bid adjustments and underperforming ad identification affect ACoS and ROAS.
Destaney Wishon discusses advanced Amazon PPC strategies, focusing on how bid adjustments and underperforming ad identification affect ACoS and ROAS.
This episode breaks down Amazon advertising performance, focusing on the cost models of ACoS and ROAS and the use of algorithmic bidding.
Chad Rubin explains how to handle increased competition on Amazon by optimizing ad spend and balancing ACOS with ROAS targets.