An episode focused on Amazon Advertising updates, specifically critiquing the use of ACoS and ROAS as reactive metrics and introducing smarter targeting.
An episode focused on Amazon Advertising updates, specifically critiquing the use of ACoS and ROAS as reactive metrics and introducing smarter targeting.
Discusses why ACoS is becoming 'old news' and explores Total Advertising Cost of Sales (TACoS) as a more effective metric for Amazon success.
Deep dive into Amazon advertising performance, focusing on the relationship between budgets, bids, and the ACoS and ROAS metrics.