Michael Erickson Facchin discusses essential Amazon PPC metrics, specifically highlighting ACoS and how sellers can achieve high returns by tracking it alongside CAC.
Michael Erickson Facchin discusses essential Amazon PPC metrics, specifically highlighting ACoS and how sellers can achieve high returns by tracking it alongside CAC.
Explores the evolution of Amazon PPC, the gap between AI and traditional sellers, and key profitability metrics like TACoS and video ad performance.
Mina Elias breaks down the fundamental and advanced performance metrics for Amazon PPC, including ACoS, and how to avoid common campaign structuring mistakes.