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Answer

A focused discussion on essential eCommerce metrics, specifically clarifying the nuances of Customer Acquisition Cost (CAC) versus Cost Per Acquisition (CPA).

Source: 308. Must-Measure Metrics for Your eCommerce Business on eCommerce Badassery.

Top episodes

1. 1. 308. Must-Measure Metrics for Your eCommerce Business

   eCommerce Badassery

   A focused discussion on essential eCommerce metrics, specifically clarifying the nuances of Customer Acquisition Cost (CAC) versus Cost Per Acquisition (CPA).

2. 2. Where do Brands Turn Wrong & How to Get It Right with Liz Stack

   The eCom Ops Podcast

   Senior Brand Manager Liz Stack shares insights on how brands can avoid common pitfalls, focusing on CAC and influencer marketing strategies.

3. 3. How to Unblock Your Growth [MY LIVE TALK] (#187)

   The Shopify Growth Show

   Jim Huffman provides a tactical look at unblocking growth by deeply understanding your cost per acquisition and unit economics.

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