Justin Rashidi discusses why 'broken' marketing is often just bad data, focusing on how attribution and dirty data lead to poor accountability in decision-making.
Justin Rashidi discusses why 'broken' marketing is often just bad data, focusing on how attribution and dirty data lead to poor accountability in decision-making.
Olivia Kory of Haus explores incrementality and how to calibrate marketing reporting to understand what is truly driving growth versus what would have happened anyway.
An exploration of agency accountability, discussing how ecommerce agencies should report results and whether failure lies with the partner or the brand.