Justin Rashidi explains why marketing failures are often data failures, focusing on how to fix attribution models and dashboards to ensure marketing decisions are based on reality.
Justin Rashidi explains why marketing failures are often data failures, focusing on how to fix attribution models and dashboards to ensure marketing decisions are based on reality.
Olivia Kory of Haus joins the show to discuss incrementality, conversion tools, and how to hold marketing channels like Meta and Google accountable for actual business growth.
A deep dive into evaluating ecommerce agencies, focusing on how they should report performance and the differences between good and bad marketing partners.