Justin Rashidi discusses why 'broken' marketing is often a data accountability problem, focusing on how bad data leads to poor decision-making.
Justin Rashidi discusses why 'broken' marketing is often a data accountability problem, focusing on how bad data leads to poor decision-making.
Olivia Kory of Haus explores incrementality as the ultimate strategy for marketing accountability and reporting in the DTC space.
This episode examines accountability within agency relationships, focusing on reporting standards and how to judge if an agency is performing.