Dylan Ander from heatmap.com joins to discuss attribution, LTV, CAC, and why conversion rate alone isn't the best indicator of success.
Dylan Ander from heatmap.com joins to discuss attribution, LTV, CAC, and why conversion rate alone isn't the best indicator of success.
The hosts discuss Meta ad performance, Shopify’s latest AI features, and answer listener questions about DTC marketing.
A bonus episode exploring when to diversify media mixes and how to approach channel expansion with clarity.