Kunle Campbell discusses Q4 strategies, specifically highlighting the use of SMS to nudge customers who have abandoned their carts with limited-time deals.
Kunle Campbell discusses Q4 strategies, specifically highlighting the use of SMS to nudge customers who have abandoned their carts with limited-time deals.
Rachael Hooper from Tall Bob joins the show to discuss the mechanics of SMS marketing and how abandoned cart sequences help recover lost sales.
An analysis of 41 billion messages to determine what works in email and SMS, including the effectiveness of abandoned cart automations.