Ayat Shukairy, an expert in marketing optimization, explores the strategic side of CRO and A/B testing, emphasizing ongoing experimentation over one-off tests.
Ayat Shukairy, an expert in marketing optimization, explores the strategic side of CRO and A/B testing, emphasizing ongoing experimentation over one-off tests.
Part of a series on powerful split tests, this episode focuses on specific elements that drive the biggest differences in ecommerce conversions and engagement.
Ian and Mark Hammersley challenge the 'always be testing' mantra, providing a strategic framework for when split testing is actually worth the investment.