A/B Testing Promotions

Top 3 podcast episodes answering this question on AskThePods · optimizing promotional campaign performance.

Answer

Case study on using a better first-order offer to drastically reduce CAC.

Source: Ep 604: How Lexington Bakes Cut CAC From $180 to $25 With a Better First-Order Offer on DTC Podcast.

Top episodes

  1. 1. Ep 604: How Lexington Bakes Cut CAC From $180 to $25 With a Better First-Order Offer

    DTC Podcast

    Case study on using a better first-order offer to drastically reduce CAC.

  2. 2. E020: Twitter Deep Dive - Media Buying, Retargeting & Is There A Place For Cheap Content?

    Marketing Operators

    A deep dive into how acquisition offers in pop-ups drive more than just opt-ins.

  3. 3. 394. What Shoppers Actually Want This Black Friday

    eCommerce Badassery

    Strategic approach to Black Friday promotions based on shopper survey data and testing.

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