A/B Testing Promotions

Top 3 podcast episodes answering this question on AskThePods · a/b testing sales promotions.

Answer

Lex Evan discusses how Lexington Bakes reduced CAC significantly by A/B testing and refining their first-order promotional offers.

Source: Ep 604: How Lexington Bakes Cut CAC From $180 to $25 With a Better First-Order Offer on DTC Podcast.

Top episodes

  1. 1. Ep 604: How Lexington Bakes Cut CAC From $180 to $25 With a Better First-Order Offer

    DTC Podcast

    Lex Evan discusses how Lexington Bakes reduced CAC significantly by A/B testing and refining their first-order promotional offers.

  2. 2. Ecommerce: Powerful Split Tests Part 3

    Ecommerce: The Hammersley Brothers

    Part of a series on powerful split tests that make the biggest difference in ecommerce, specifically focusing on engagement and conversion.

  3. 3. E020: Twitter Deep Dive - Media Buying, Retargeting & Is There A Place For Cheap Content?

    Marketing Operators

    A deep dive into how different acquisition offers and media buying strategies impact long-term customer value and brand growth.

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