Jason Mastromatteo discusses methodologies for increasing conversion rates on Amazon through systematic A/B testing of listing elements.
Jason Mastromatteo discusses methodologies for increasing conversion rates on Amazon through systematic A/B testing of listing elements.
Francisco Valadez explains how to use Amazon's Search Query Performance reports to drive A/B testing strategies for product titles and bullet points.
This episode covers the use of the Audience tool (Polls/Surveys) to conduct A/B tests on product listings before or during live optimization.