CMO of Claspo discusses data-driven insights from billions of pop-ups, revealing that smaller discounts often outperform larger ones and how to optimize for revenue per visitor.
CMO of Claspo discusses data-driven insights from billions of pop-ups, revealing that smaller discounts often outperform larger ones and how to optimize for revenue per visitor.
A focused 'Biz Bite' episode explaining how to split test different offers on your Klaviyo pop-up forms to improve results.
While focused on hiring, this episode contains a deep dive into testing methodologies for pop-up offers and using retention metrics to guide customer acquisition.