A/B Testing Pitfalls

Answer

Oliver Palmer discusses eCommerce product optimization, A/B testing strategies, and the common pitfalls/mistakes businesses make when executing tests.

Source: A/B Testing Strategies for eCommerce with Oliver Palmer, Conversion Rate Optimization Consultant at oliverpalmer.com on The eCom Ops Podcast.

Top episodes

1. 1. A/B Testing Strategies for eCommerce with Oliver Palmer, Conversion Rate Optimization Consultant at oliverpalmer.com

   The eCom Ops Podcast

   Oliver Palmer discusses eCommerce product optimization, A/B testing strategies, and the common pitfalls/mistakes businesses make when executing tests.

2. 2. How To Optimize Your Ecommerce Store With A/B Testing — Yi Hung Lin | What A/B Tests To Run In Shopify, Why A/B Testing Is A Proven Growth Method, What Test Length Works Best, Why Most Tests Won’t Beat The Control, Why Code Cleanup Matters (#395)

   Ecommerce Coffee Break

   Yi Hung Lin breaks down growth via A/B testing on Shopify, including test length, why most tests fail, and the critical importance of code cleanup.

3. 3. Big Swings vs. Small Wins: Embracing the Testing Mindset | Adam Kitain | Intelligems | Bonus Episode

   Honest Ecommerce

   Adam Kitain discusses a testing mindset, moving beyond small wins, and common misconceptions in Conversion Rate Optimization (CRO).

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