Lex Evan explains how Lexington Bakes reduced CAC from $180 to $25 by refining their first-order offer and product formats.
Lex Evan explains how Lexington Bakes reduced CAC from $180 to $25 by refining their first-order offer and product formats.
Part of a series on powerful split tests that make the biggest difference in ecommerce, focusing on engagement and cart conversions.
Ian and Mark Hammersley discuss the strategic side of split testing, exploring when to test and how to get results.