A/B Testing Marketing Campaigns

Answer

Ayat Shukairy, an expert in experimentation, breaks down how to use A/B testing and CRO to unlock clicks and conversions for eCommerce businesses.

Source: Unlocking Clicks and Conversions through A/B Testing - with Ayat Shukairy on eCommerce Marketing Podcast.

Top episodes

1. 1. Unlocking Clicks and Conversions through A/B Testing - with Ayat Shukairy

   eCommerce Marketing Podcast

   Ayat Shukairy, an expert in experimentation, breaks down how to use A/B testing and CRO to unlock clicks and conversions for eCommerce businesses.

2. 2. Ecommerce: Powerful Split Tests Part 3

   Ecommerce: The Hammersley Brothers

   Part of a series on powerful split tests, this episode covers engagement devices and cart changes that drive the biggest differences in eCommerce performance.

3. 3. Ugly Ads Perform Best, Marketer Says (Replay)

   Ecommerce Conversations

   Longtime Facebook ad consultant Barry Hott explains why 'ugly' ads often win and how to use A/B testing for ad creatives and audiences to improve performance.

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