A/B Testing In Advertising

Top 3 podcast episodes answering this question on AskThePods · a/b testing for ads.

Answer

Barry Hott, a Facebook ads expert, discusses the methodology and importance of A/B testing ad creatives, copy, and targeting to find winning 'ugly' ads.

Source: Ugly Ads Perform Best, Marketer Says on Ecommerce Conversations.

Top episodes

  1. 1. Ugly Ads Perform Best, Marketer Says

    Ecommerce Conversations

    Barry Hott, a Facebook ads expert, discusses the methodology and importance of A/B testing ad creatives, copy, and targeting to find winning 'ugly' ads.

  2. 2. 7 Simplified Steps to Testing New Ads for Ecommerce with Marco Grishaber, Founder & CEO of WunderAds

    Ecommerce Exits Podcast

    Marco Grishaber shares a 7-step process for testing new ecommerce ads, specifically focusing on Google Ads and methodical incremental testing.

  3. 3. Ugly Ads Perform Best, Marketer Says (Replay)

    Ecommerce Conversations

    A replay of the Barry Hott session, focusing on Facebook advertising strategies and the necessity of A/B testing to optimize campaign performance.

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