Ian and Mark Hammersley share a series of high-impact split test examples, focusing on engagement devices and cart changes for online stores.
Ian and Mark Hammersley share a series of high-impact split test examples, focusing on engagement devices and cart changes for online stores.
CRO expert Ayat Shukairy joins the show to discuss the importance of ongoing experimentation and marketing optimization for e-commerce stores.
Ian and Mark Hammersley explore the nuances of split testing, discussing when it is effective and when merchants should focus on other optimization efforts.