Will from Pilothouse joins DTC to provide a Q4 survival guide focusing on customer segments and tactical A/B testing strategies for email elements like subject lines and send times.
Will from Pilothouse joins DTC to provide a Q4 survival guide focusing on customer segments and tactical A/B testing strategies for email elements like subject lines and send times.
Jimmy Kim and Chase Dimond break down a real-world A/B test comparing email frequencies and discuss how to find the perfect cadence for your list.
This episode focuses on the necessity of consistent testing to improve eCommerce revenue, offering step-by-step guidance on setting up A/B tests in email platforms.