A/B Testing Discounts

Top 3 podcast episodes answering this question on AskThePods · a/b testing discount strategies.

Answer

Part of a series focusing on powerful split tests that impact ecommerce growth, specifically looking at cart changes and engagement.

Source: Ecommerce: Powerful Split Tests Part 3 on Ecommerce: The Hammersley Brothers.

Top episodes

  1. 1. Ecommerce: Powerful Split Tests Part 3

    Ecommerce: The Hammersley Brothers

    Part of a series focusing on powerful split tests that impact ecommerce growth, specifically looking at cart changes and engagement.

  2. 2. Big-Swing vs. Incremental: Our Ecommerce CRO Testing Framework

    Marketing Operators

    Top ecommerce operators discuss their CRO testing framework, debating speed versus statistical significance in A/B testing.

  3. 3. Ep 604: How Lexington Bakes Cut CAC From $180 to $25 With a Better First-Order Offer

    DTC Podcast

    How Lexington Bakes used offer testing to drop CAC from $180 to $25, focusing on finding a better first-order discount/offer.

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