Lexington Bakes founder Lex Evan shares how testing and refining first-order offers reduced CAC from $180 to $25.
Lexington Bakes founder Lex Evan shares how testing and refining first-order offers reduced CAC from $180 to $25.
Expert guests discuss the lucrative potential of split testing product prices and discounts to find the 'money left on the table.'
Part of a series on the most powerful split tests for e-commerce, focusing on cart changes, engagement devices, and conversion improvements.