Elijah Erny explains how to use Amazon Experiments to A/B test product offers and specific discounts like Prime Exclusive Discounts and coupons.
Elijah Erny explains how to use Amazon Experiments to A/B test product offers and specific discounts like Prime Exclusive Discounts and coupons.
Shawn Khemsurov discusses optimizing Shopify stores before Black Friday, focusing on A/B testing layouts, product prices, and promotional offers.
This episode explores the lucrative potential of split testing product prices and how psychological pricing impacts customer perceived value.