A/B Testing Discounts

Top 3 podcast episodes answering this question on AskThePods · a/b testing discount strategies.

Answer

Lex Evan explains how Lexington Bakes dramatically reduced customer acquisition costs by optimizing their first-order discount and offer strategy.

Source: Ep 604: How Lexington Bakes Cut CAC From $180 to $25 With a Better First-Order Offer on DTC Podcast.

Top episodes

  1. 1. Ep 604: How Lexington Bakes Cut CAC From $180 to $25 With a Better First-Order Offer

    DTC Podcast

    Lex Evan explains how Lexington Bakes dramatically reduced customer acquisition costs by optimizing their first-order discount and offer strategy.

  2. 2. Big-Swing vs. Incremental: Our Ecommerce CRO Testing Framework

    Marketing Operators

    Ecommerce operators from Ridge, Jones Road, and HexClad discuss their framework for CRO and A/B testing, including speed and statistical confidence.

  3. 3. Ecommerce: Powerful Split Tests Part 3

    Ecommerce: The Hammersley Brothers

    Part of a series on the most effective split tests for ecommerce stores, covering cart changes and engagement devices to drive conversions.

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