Barry Hott discusses why 'ugly ads' often outperform polished creatives and how to systematically test them.
Barry Hott discusses why 'ugly ads' often outperform polished creatives and how to systematically test them.
A practical guide on high-volume creative testing, specifically focusing on how to test dozens of variations weekly on Meta.
A debate-style episode specifically focused on the nuances of creative testing and manual bidding strategies.