Sam Piliero

Founder and CEO · The Moonlighters

Podcast guest · Cited in 7 answers

About

Sam Piliero is the founder and CEO of The Moonlighters, a media buying agency specializing in demand generation and capture for e-commerce brands scaling from $1M to $10M in revenue. He previously worked at VaynerMedia and BarkBox, bringing expertise in Facebook and Google ads.

Host of

Top questions Sam Piliero answered

• How do I scale a winning Meta Advantage+ Shopping Campaign beyond $1k/day spend?
  The biggest change in scaling Advantage+ Shopping Campaigns is that we no longer use them for testing creatives. You now find winning ads in separate, lower-budget campaigns, then 'graduate' them to…
• When should I move from a CBO to an ABO campaign structure on Facebook?
  You don't really move *from* CBO to ABO; you use them for different jobs. Use Ad Set Budget Optimization (ABO) to test new creatives and audiences. Once you find winners, move them to a Campaign Budg…
• What's the best way to structure Google PMax campaigns for a multi-product Shopify store?
  The big debate around Google PMax is between one consolidated campaign to maximize machine learning, and a segmented strategy that splits campaigns by Brand and Non-Brand. For most stores, separating…

Signature topics

• Building a high-talent agency model
• DTC e-commerce scaling
• Paid advertising strategy
• Scaling e-commerce brands from $1M to $10M — Piliero specializes in media strategies to grow underserved e-commerce brands in the $1-10M revenue range.
• Facebook and Google ads optimization — He advises using Google Ads for demand capture and Facebook Ads for demand creation to maximize profitability.

Links

Website · LinkedIn · Twitter / X