Phillip Jackson is the co-founder and CEO of Future Commerce, a commerce research and media company that publishes original research, weekly podcasts, and cultural analysis for retail leaders, DTC operators, and brand builders.
How do I use venture capital in e-commerce for ecommerce? You almost certainly shouldn't. Venture capital is usually the wrong tool for an ecommerce business because the fundamental model of VC doesn't align with how most online stores grow and become profi…
Signature topics
Commerce is Culture — Insights on the intersection of commerce and culture.
Commerce as Culture — He explores how commercial activities and cultural practices are closely intertwined and mutually influential.
Ecommerce Trends — He provides insights into the convergence of traditional retail and ecommerce shaping the future.
Retail Media Business Models — He discusses revenue streams like advertising, subscriptions, learning, insights, and events for lean teams.
