Nick Raushenbush

Co-founder and COO · Shogun

Podcast guest · Cited in 3 answers

About

Nick Raushenbush is the co-founder and COO of Shogun, an e-commerce experience platform that empowers brands to build custom storefronts using tools like Page Builder and Frontend.[1][2]

Top questions Nick Raushenbush answered

• How do I use a quiz funnel to improve my landing page conversion rate?
  A quiz isn't actually a landing page conversion tool, it's a list-building tool. Focusing on a quiz to fix your conversion rate is a mistake. The real key is building a dedicated landing page that re…
• Should I offer free shipping on all orders or use a minimum spend threshold?
  The real conversation isn't about free shipping, it's about how to use your shipping policy to increase profit. Instead of offering it universally, use a strategically placed free shipping threshold…
• What's the best way to test and optimize landing pages specifically for paid traffic?
  The biggest wins in landing page optimization don't come from A/B testing button colors. Instead, focus on testing the core angle of your ads. As Nik Sharma argues, a great angle can make a terrible…

Signature topics

• Headless Commerce — Nick advises on adopting headless commerce by assessing vendors, leveraging flexibility, and balancing system decoupling.[1]
• E-commerce Storefronts — He co-founded Shogun to enable DTC merchants to create high-converting custom storefronts.[1]
• Co-founder Partnerships — Nick shares insights on building successful co-founder relationships based on complementary expertise.[3]
• Composable Commerce — His expertise covers MACH and composable commerce landscapes for e-commerce brands.[1]

Links

LinkedIn