Marin Ištvanić is the Head of Performance at Inspire Brands Group, a boutique agency specializing in scaling direct-to-consumer brands through paid social advertising. He has managed over $100M in ad spend, helping 9-figure brands like The Oodie, Vessi, Elite Supplements, and Filippo Loreti achieve significant growth with Meta ads.[1][2][3]
Scaling Meta Ads for eCommerce — Marin provides advanced playbooks for structuring, testing, and scaling ad campaigns using ABO and Advantage Shopping Plus.[1][2]
Ad Creative Optimization — He emphasizes creative quality over quantity, incorporating video and image diversity for better engagement and performance.[1][2]
Product-Market Fit and Offers — Marin stresses establishing strong product-market fit and optimal offers before ad scaling.[1][2]
Facebook Ad Account Structure — He shares strategies for efficient pixel tracking, A/B testing, and metrics for peak ad account efficiency.[3]
Notable achievements
Helped scale 9-figure brands including The Oodie, Vessi, Elite Supplements, and Filippo Loreti with Facebook ads
Spent over $100M helping DTC brands scale with paid social
