Kurt Elster

Founder & Senior Ecommerce Consultant · Ethercycle

Podcast guest · Cited in 9 answers

About

Kurt Elster is the founder of Ethercycle, a boutique Shopify consultancy, and host of The Unofficial Shopify Podcast, one of the platform's most downloaded shows.[1][2][8]

Host of

Top questions Kurt Elster answered

• What's the best customer loyalty through community for ecommerce?
  The strongest consensus is that effective community-building for loyalty is not about transactional points programs, but about fostering a genuine culture of connection. It requires a shift from chas…
• How do I build a integrate a/b testing insights into your broader conversion rate optimization (cro) strategy to drive sustained growth and improve customer experience that works?
  A truly effective A/B testing program is a systematic engine for learning, not just a series of one-off tactics. It starts with deep customer research to find problems, then uses testing to validate…
• How do I use faire wholesale platform for ecommerce?
  Faire is more than a sales channel; it's a strategic shift that forces you to reconcile your DTC and wholesale businesses. Success depends less on listing products and more on managing the new transp…

Signature topics

• Ecommerce Strategy / Shopify Development — Weekly podcasts and resources to help grow Shopify stores.
• Shopify growth strategies — Elster provides strategic guidance on growth and conversion for high-revenue merchants.
• Ecommerce conversion optimization — Through Ethercycle, he specializes in CRO to boost merchant revenue.
• Shopify ecosystem insights — As a Shopify Plus Partner, he offers candid expertise on platform complexities.
• Practical ecommerce tactics — His podcast delivers actionable advice from successful Shopify entrepreneurs.

Notable achievements

• The Unofficial Shopify Podcast
• Host of The Unofficial Shopify Podcast with over 2 million downloads

Links

Website · LinkedIn · Twitter / X