Kunle Campbell

eCommerce Growth Advisor and Podcast Host · Octillion Capital Partners

Podcast host · Cited in 42 answers

About

Kunle Campbell is an eCommerce growth advisor, co-founder of Octillion Capital Partners, and host of the 2X eCommerce Podcast, where he has interviewed over 450 commerce leaders.[1][3][4]

Host of

Top questions Kunle Campbell answered

• How do I scale a winning Meta Advantage+ Shopping Campaign beyond $1k/day spend?
  The biggest change in scaling Advantage+ Shopping Campaigns is that we no longer use them for testing creatives. You now find winning ads in separate, lower-budget campaigns, then 'graduate' them to…
• How do I use faire wholesale platform for ecommerce?
  Faire is more than a sales channel; it's a strategic shift that forces you to reconcile your DTC and wholesale businesses. Success depends less on listing products and more on managing the new transp…
• What's the best way to create a brand style guide for my marketing team?
  The biggest mistake in creating a brand style guide is focusing only on visuals like logos and colors. A great guide also defines your brand's voice, personality, and messaging principles, serving as…

Signature topics

• eCommerce growth strategies — Kunle specializes in driving 2x growth for eCommerce businesses through customer-centric approaches and optimization.
• CPG brand consolidation — As co-founder of Octillion, he acquires and scales digital-first consumer brands in health, beauty, and food sectors.
• Customer lifetime value (CLV) — He coaches teams to unlock growth via acquisition, CLV enhancement, and UX improvements.
• Brand-driven eCommerce — Kunle advocates channel-agnostic, experimentation-focused strategies centered on building community and habitual purchases.

Notable achievements

• Recognized top e-commerce influencer by Neil Patel, Klaviyo, and eDesk
• Published 263+ episodes of 2X eCommerce Podcast

Media mentions

Links

LinkedIn · Twitter / X