Jessica Totillo Coster

Founder & CEO · eCommerce Badassery

Podcast guest · Cited in 3 answers

About

Jessica Totillo Coster is an eCommerce and email marketing strategist with over 20 years of retail experience, including owning a brick-and-mortar boutique that generated $600K in its first year. She founded eCommerce Badassery to help boutique owners and product entrepreneurs scale their online stores using data-driven strategies.[1][3][4]

Host of

Top questions Jessica Totillo Coster answered

• Why are my Klaviyo emails going to the promotions tab and how can I fix it?
  Landing in the promotions tab is normal for marketing emails sent from Klaviyo; it's not a sign of failure. The fix isn't about tricking Gmail but earning your way out by improving sender reputation…
• What are the most engaging types of content to send to my SMS list?
  The most engaging SMS content isn't about a specific 'type' of message, but its context and value. Sending endless promotions is the fastest way to get blocked. The real key is making your texts feel…
• What are good open and click rate benchmarks for a Klaviyo welcome series?
  The conversation on welcome series rates has two sides. One uses a fixed 20% open rate as a benchmark, but the better approach is to measure against your own data. Your welcome flow should always hav…

Signature topics

• The eCommerce Badassery Podcast — Actionable steps and strategies to grow traffic, sales, and profit in eCommerce stores.
• Email Marketing Badassery — Building email automations that convert subscribers into revenue for eCommerce brands.
• Profitability for Product-Based Businesses — Increasing store profitability and growth without adding overwhelm.
• eCommerce Strategies — Provides data-driven steps to scale online stores for boutique owners and product entrepreneurs.
• Email Marketing — Teaches automations and tactics to boost sales and traffic without burnout.

Credentials

• Fashion Merchandising

Notable achievements

• Generated $600K in first year as boutique owner
• 25-year retail veteran

Links

Website · LinkedIn · Twitter / X