Greg Zakowicz

Sr. Ecommerce Expert · Omnisend

Podcast guest · Cited in 3 answers

About

Greg Zakowicz is a veteran marketer and the Sr. Ecommerce Expert at Omnisend, an ecommerce marketing automation platform. With nearly 20 years of experience as an email and SMS marketing practitioner, consultant, and analyst, he has helped over 100 DTC companies launch and maximize their programs.

Host of

Top questions Greg Zakowicz answered

• How do I create a replenishment flow that's timed perfectly to user behavior?
  The most effective replenishment flows move beyond generic timers. Instead of a fixed '30 days after purchase' email, use predictive analytics, like Klaviyo's 'expected date of next order,' to trigge…
• How do I A/B test my main pop-up offer to increase email capture rate?
  The consensus is that you should absolutely A/B test your pop-up, but start with the biggest lever: the offer itself. Test a percentage discount versus a free gift or free shipping before you spend t…
• What's the ideal timing for a browse abandonment flow in Klaviyo versus cart abandonment?
  The core debate is between one fast, aggressive push for all abandonments versus a nuanced strategy with different timings for browse, cart, and checkout abandons. I recommend the nuanced approach, w…

Signature topics

• Growth Strategy — Industry-agnostic marketing connecting acquisition, retention, content, and revenue.
• Content & Narrative — Building programs that support demand gen, product marketing, sales enablement, and brand authority.
• Ecommerce & Consumer Behavior — Regularly publishes articles on ecommerce and consumer behavior trends.
• Email Marketing & Lifecycle Strategy
• Email and SMS marketing automation — Zakowicz specializes in turning basic automations into high-revenue drivers, with 37% of sales from just 2% of emails.

Notable achievements

• Award-winning Podcaster
• Built research and benchmarks used by media, analysts, and customers
• Two-time award-winning podcast host (MarCom gold award)
• Expert witness on consumer shopping trends

Media mentions

Links

Website · LinkedIn · Twitter / X