Destaney Wishon

CEO | Co-Founder · BTR Media

Podcast guest · Cited in 5 answers

About

Destaney Wishon is an Amazon PPC expert and co-founder of BTR Media who specializes in Amazon advertising strategy and optimization.

Host of

Top questions Destaney Wishon answered

• What are the key differences in marketing strategy between Amazon and Walmart.com?
  The biggest difference is the fundamental business goal of each marketplace. On the Serious Sellers Podcast, Destaney Wishon points out that Amazon built its platform for infinite selection to compet…
• How do I improve my product ranking on Amazon for my most important keywords?
  I'd take my cue from Jon Klein on Firing The Man: Amazon ranking is all about conversion rate. The whole game is picking your most vital keywords and then focusing your efforts, especially PPC, on ou…
• How do I use Amazon Marketing Cloud to get deeper insights on my ad spend?
  If I were in your shoes, the very first thing I’d do is use Amazon Marketing Cloud to build a simple, custom retargeting audience. It's the most straightforward way to turn AMC's data into immediate,…

Signature topics

• Amazon PPC Strategy — Expert guidance on campaign setup, optimization, and analysis for Amazon sellers
• ACoS vs. Growth Mindset — Helping sellers understand that low ACoS does not always mean smart growth
• Keyword Match Types — Deep expertise in phrase, broad, and exact match campaign strategies for product launches

Links

LinkedIn · Twitter / X