Destaney Wishon

CEO | Co-Founder · BTR Media

Podcast guest · Cited in 5 answers

About

Destaney Wishon is an Amazon PPC expert and co-founder of BTR Media who specializes in Amazon advertising strategy and optimization.

How do I use audience targeting and exclusion for ecommerce?
The biggest change in audience targeting is that the platforms are handling it differently. Meta is pushing automation that requires broad, account-level exclusions, while Amazon is adding more granu…
How do I use amazon marketing and advertising to grow ecommerce sales?
That $1 million yearly run rate you hear about isn't just a marketing goal, it's a diagnostic tool. In the EcomCrew podcast episode where they hit that number, it wasn't about ad spend alone, but abo…
How do I build a embrace a beginner's mindset to continuously learn and adapt to new e-commerce strategies that works?
The best way to keep learning is to toggle between two mindsets. One is the structured strategist, who plans and studies. The other is the rapid experimenter, who learns by doing. I find that while b…

Amazon PPC Strategy — Expert guidance on campaign setup, optimization, and analysis for Amazon sellers
ACoS vs. Growth Mindset — Helping sellers understand that low ACoS does not always mean smart growth
Keyword Match Types — Deep expertise in phrase, broad, and exact match campaign strategies for product launches