Cody Wittick

Co-Founder · Kynship

Podcast host · Cited in 3 answers

About

Cody Wittick is a co-founder of Kynship, specializing in ecommerce growth strategies. He has generated over $300M in revenue for brands including M&Ms, Purdy & Figg, Supergut, and Wildbird.[1][2][4]

Host of

Top questions Cody Wittick answered

• How do I decide between hiring a specialized agency or building an in-house team?
  The choice isn't a simple binary, but a question of timing. Most brands should start with agencies to gain speed and expertise. As you scale past the 7-figure mark, it often makes financial sense to…
• What are the best post-purchase survey questions to ask for attribution?
  If I were you, I'd start by asking every new customer two questions on the confirmation page: 'How did you first hear about us?' and 'How long did you know about us before purchasing?' This gives you…
• How do I fire a marketing agency that is underperforming?
  Firing an underperforming agency is easy, but it’s usually the wrong first step. The real work is diagnosing *why* they failed. Without a clear and constant link between their work and your actual P&…

Signature topics

• Ecommerce profitability tactics — Cody shares actionable strategies for boosting profitability and scaling brands to 8-9 figures.
• Performance marketing scaling — He provides expertise on overcoming ad creative challenges, managing cost caps, and scaling Meta ads.
• Influencer marketing expansion — Cody offers practical advice on expanding influencer programs based on real campaign success.
• Financial forecasting for ecommerce — He explains cohort measurement, customer value, and retention tactics that drive growth.

Notable achievements

• Generated over $300M in revenue for ecommerce brands
• Generated over $350M in revenue for brands like M&Ms and Supergut

Links

LinkedIn · Twitter / X · Wikipedia