Claus Lauter

E-Commerce Business Coach & Mentor · IDUBE PTE. LTD.

Podcast host · Cited in 45 answers

About

Claus Lauter is an entrepreneur and digital marketing veteran with over 25 years of experience in eCommerce, SaaS, and marketing. He is the founder, host, and producer of the top-rated Ecommerce Coffee Break podcast and advises early-stage direct-to-consumer brands.

Host of

Top questions Claus Lauter answered

• How do I use negotiating payment processor rates for ecommerce?
  Frankly, obsessing over negotiating a lower credit card processing rate is a mistake. The real costs are buried in confusing statements and hidden fees. You should focus on your total effective rate…
• How can I reduce the number of "where is my order" (WISMO) support tickets?
  Reducing "where is my order" tickets means moving beyond reactive support. It's a symptom of customer anxiety caused by a lack of information. The best brands prevent these questions by proactively c…
• How do I scale a winning Meta Advantage+ Shopping Campaign beyond $1k/day spend?
  The biggest change in scaling Advantage+ Shopping Campaigns is that we no longer use them for testing creatives. You now find winning ads in separate, lower-budget campaigns, then 'graduate' them to…

Signature topics

• Shopify Growth Strategy — Scaling growth-focused businesses on the Shopify platform.
• Ecommerce Product/Podcast Management — Hosting interviews with experts on ecommerce marketing, retail business growth, and AI.
• eCommerce optimization — Claus Lauter is recognized for advising DTC brands on scaling online retail businesses with data-driven strategies.
• Digital marketing for eCommerce — With decades of experience managing millions in ad spend, he shares expert tactics on paid advertising and MarTech.
• Shopify ecosystem — As an official Shopify expert, he provides insights on apps, stores, and growth for merchants.

Credentials

• Shopify Partner
• Klaviyo Partner
• Certified Google Expert

Notable achievements

• Host of the Ecommerce Coffee Break Podcast
• Producer of a Top 10 Apple Podcasts Marketing & Ecommerce Show
• Host of Ecommerce Coffee Break Podcast, ranked Top 10 in Apple Podcasts Marketing & Ecommerce and Top 2% worldwide

Media mentions

• Claus Lauter named one of the Top 20 Shopify Experts to follow for 2022— ABNewswire

Links

Website · LinkedIn · Twitter / X