E-Commerce Business Coach & Mentor · IDUBE PTE. LTD.
Podcast host · Cited in 45 answers
About
Claus Lauter is an entrepreneur and digital marketing veteran with over 25 years of experience in eCommerce, SaaS, and marketing. He is the founder, host, and producer of the top-rated Ecommerce Coffee Break podcast and advises early-stage direct-to-consumer brands.
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Top questions Claus Lauter answered
How do I use negotiating payment processor rates for ecommerce? Frankly, obsessing over negotiating a lower credit card processing rate is a mistake. The real costs are buried in confusing statements and hidden fees. You should focus on your total effective rate…