Chloe Thomas

Podcast Host · eCommerce MasterPlan

Podcast host · Cited in 7 answers

About

Chloë Thomas is a best-selling author, international speaker, and podcast host obsessed with eCommerce, sustainability, and marketing, with nearly 20 years of experience in online marketing and eCommerce since 2001.

Host of

Top questions Chloe Thomas answered

• How do I use trust is intrinsically linked to the individual. platforms merely serve as channels for this trust to be established and communicated for ecommerce?
  On Honest Ecommerce, DJ Sprague lays out a 'Three Points of Trust' framework: customers must trust the website, the product, and the transaction. Answering these three unspoken questions is the key t…
• How do I use strategic retail expansion requires a strong understanding of both your core niche audience and the broader consumer base, adapting messaging to resonate with each for ecommerce?
  The most counterintuitive idea for expanding a niche brand is to not expand it at all, but to replicate its success. One expert runs 20 separate niche ecommerce sites instead of a single, diluted gen…
• How do I use integrate core brand values like transparency ("no dirty secrets") into all aspects of company operations and marketing to build genuine consumer connection for ecommerce?
  The goal isn't broadcasting your values; it's having principles that guide your actual business decisions. Performative transparency can feel hollow, but when your values drive your operations and pr…

Signature topics

• eCommerce
• Sustainability
• Marketing
• eCommerce Strategy — Helping eCommerce businesses develop comprehensive marketing strategies and avoid wasted budget
• eCommerce Sustainability — Guiding eCommerce brands toward Net Zero practices and re-educating consumers on sustainable purchasing

Credentials

• History — Oxford

Notable achievements

• Best selling Author
• Top 24 Voices in eCommerce 2024 — 2024
• Top 30 eCommerce Influencers 2021 — 2021

Links

Website · LinkedIn