Carrie Miller is a Principal Brand Evangelist at Helium 10 and an experienced e-commerce seller since 2016, achieving 7-figure sales on Amazon and 6-figure sales on Walmart.
How do I use audience targeting and exclusion for ecommerce? The biggest change in audience targeting is that the platforms are handling it differently. Meta is pushing automation that requires broad, account-level exclusions, while Amazon is adding more granu…
