Bradley Sutton

VP of Education and Strategy · Helium 10

Podcast host · Cited in 20 answers

About

Bradley Sutton is the VP of Education and Strategy at Helium 10, host of the Serious Sellers Podcast with over 4 million downloads, and a leading trainer for Amazon sellers. With over 20 years in e-commerce, he has launched over 400 products and spoken at more than 200 events across 20 countries.

Host of

Top questions Bradley Sutton answered

• How do I use amazon private label fundamentals to grow ecommerce sales?
  The conversation around Amazon private label fundamentals splits into two camps: one is a data-first approach focused on finding product gaps, while the other is a brand-first approach focused on bui…
• How do I use supplier payment term negotiation for ecommerce?
  Using invoice financing to cover inventory can cost you up to 5% of your gross margin, a steep price for poor cash flow. The real goal is negotiating payment terms directly with your suppliers, freei…
• How do I set up my Shopify store to be the backend for "Buy with Prime"?
  If I were in your shoes, the very first thing I'd do is install the official Buy with Prime app from the Shopify App Store. This is the new, officially sanctioned way to integrate, which resolves the…

Signature topics

• Amazon FBA Operations — Strategies and tools for succeeding as an Amazon FBA seller.
• Keyword Research and SEO — Advanced techniques for finding and ranking for high-converting keywords on Amazon and Walmart.
• Amazon Keyword Research — Bradley teaches advanced keyword strategies using tools like Helium 10 to maximize product visibility and sales.
• PPC Optimization — He shares data-driven tactics for fine-tuning Amazon PPC campaigns based on competitor analysis.
• Product Launch Strategies — Bradley outlines proven methods for successfully launching products on Amazon FBA.

Credentials

• Bachelor of Arts in Business Administration and Management

Notable achievements

• Host of the Serious Sellers Podcast
• Developed the 'Maldives Honeymoon' launch strategy
• Host of Serious Sellers Podcast with over 4 million downloads
• Launched over 400 products as Amazon consultant
• Spoken at over 200 events in 20+ countries

Links

LinkedIn · Twitter / X