Andrew Faris

Founder and CEO · AJF Growth / 4x400

Podcast host · Cited in 4 answers

About

Andrew Faris is an ecommerce expert who has been growing DTC brands since 2014, serving in roles from media buyer to head of strategy at Common Thread Collective and CEO of 4x400, a DTC aggregator.[3]

Top questions Andrew Faris answered

• What is a good benchmark for revenue per recipient (RPR) in Klaviyo?
  A good benchmark for Revenue Per Recipient is between $0.50 and $2.00, but this single number can be misleading. What’s more important is understanding the drivers behind your RPR and tracking its tr…
• How do I use career transition to ecommerce for ecommerce?
  If I were you, I’d start by listing the 'boring' skills from your current job that an ecommerce brand would pay for. Your transition isn’t about a magical product idea, it’s about leveraging the prof…
• How do I scale my creator program from 10 to 100+ active partners per month?
  Scaling your creator program means shifting from manual relationships to a systematized engine. The key isn't just finding more people; it's building a process to recruit, manage, and measure hundred…

Signature topics

• Ecommerce Brand Growth — Recognized for scaling DTC brands through strategic media buying and operations since 2014.
• DTC Aggregators — Led 4x400 as CEO, focusing on acquiring and optimizing direct-to-consumer businesses.
• High-Margin Product Launches — Transparent founder of Resolute solid cologne, emphasizing profitability in DTC ventures.

Credentials

• Master of Arts (M.A.) — Talbot School Of Theology — 2008
• Bachelor of Arts (B.A.)

Links

LinkedIn · Twitter / X