Andrew Faris

Founder and CEO · AJF Growth / 4x400

Podcast host · Cited in 4 answers

About

Andrew Faris is an ecommerce expert who has been growing DTC brands since 2014, serving in roles from media buyer to head of strategy at Common Thread Collective and CEO of 4x400, a DTC aggregator.[3]

Top questions Andrew Faris answered

• How do I build a cost reduction strategies that works?
  The most effective cost reduction strategy isn't about frantically cutting expenses. It's about improving your gross margin and operational efficiency first. Slashing your budget might feel productiv…
• How do I use prioritize evergreen campaigns by scaling them back before BFCM to conserve budget for peak days, then aggressively scale them up during BFCM for ecommerce?
  Scaling evergreen ads for BFCM is a smart play. The key is to start pulling back a couple of weeks prior, not so much that you lose momentum, but enough to save budget. When you scale back up, use BF…
• What is a good benchmark for revenue per recipient (RPR) in Klaviyo?
  A good benchmark for Revenue Per Recipient is between $0.50 and $2.00, but this single number can be misleading. What’s more important is understanding the drivers behind your RPR and tracking its tr…

Signature topics

• Ecommerce Brand Growth — Recognized for scaling DTC brands through strategic media buying and operations since 2014.
• DTC Aggregators — Led 4x400 as CEO, focusing on acquiring and optimizing direct-to-consumer businesses.
• High-Margin Product Launches — Transparent founder of Resolute solid cologne, emphasizing profitability in DTC ventures.

Credentials

• Master of Arts (M.A.) — Talbot School Of Theology — 2008
• Bachelor of Arts (B.A.)

Links

LinkedIn · Twitter / X