This episode challenges the common misconception that SMS marketing should dominate email. Joel Biery argues that brands are over-relying on SMS, leading to diminishing returns, and neglecting the power of well-crafted email strategies. Ecommerce operators will learn how to audit their current messaging, rebalance their communication channels, and leverage email for deeper customer relationships and better conversions by understanding optimal send frequencies and content strategies for each platform.
Key takeaways
Audit your current SMS and email send frequencies and content. Many brands are sending too much SMS and not enough valuable email. Evaluate if your SMS volume is leading to opt-outs or low engagement.
Prioritize email for building long-term customer relationships and delivering in-depth value. Use email to tell your brand story, share educational content, and nurture customers beyond transactional messages.
Strategically segment your audience for both SMS and email. Don't send every message to everyone. Tailor content and offers based on customer behavior and preferences to maximize engagement and minimize unsubscribes.
Leverage SMS for urgent, time-sensitive communications and quick transactional updates. Think order confirmations, shipping alerts, flash sales, or immediate customer service issues.
Integrate SMS and email data for a holistic view of customer interactions. Use insights from both channels to refine your overall communication strategy and ensure a cohesive customer journey.
Email & SMS are cornerstones of DTC growth marketing, so I brought in one of my most trusted experts on the subject, Joel Biery.
Joel is the founder of KapturBox, an email & SMS agency with whom I've worked on shared clients. So I've seen the quality of his work and can vouch for him: he knows what he's talking about.
On today's episode, we talk about how to use owned channels to drive bigger moments on your marketing calendar and why you're probably not sending enough email but too much SMS.
EPISODE SPONSORS
MORE STAFFING Register for More Staffing's webinar, "Transform Your E-commerce Supply Chain into a Revenue Stream: 5 Savings Strategies that Deliver Results in 3 Months," taking place on May 30 here: https://bit.ly/3wFurF5. BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. THE BEST DTC TRAINING RESOURCE ON THE INTERNET: Learn More About ADmission: https://bit.ly/3x99lip FOLLOW UP WITH JOEL & KAPTURBOX Visit kapturbox.co. Email Joel at joel@kapturbox.co Reach out to Joel on X: @joelbiery FOLLOW UP WITH ANDREW Follow Andrew on Twitter: @andrewjfaris Email Andrew: podcast@ajfgrowth.com Work with Andrew: www.ajfgrowth.com
Audit your current SMS and email send frequencies and content. Many brands are sending too much SMS and not enough valuable email. Evaluate if your SMS volume is leading to opt-outs or low engagement.
What does this episode say about customer retention?
Prioritize email for building long-term customer relationships and delivering in-depth value. Use email to tell your brand story, share educational content, and nurture customers beyond transactional messages.
What does this episode say about conversion & cro?
Strategically segment your audience for both SMS and email. Don't send every message to everyone. Tailor content and offers based on customer behavior and preferences to maximize engagement and minimize unsubscribes.
What does this episode say about dtc strategy?
Leverage SMS for urgent, time-sensitive communications and quick transactional updates. Think order confirmations, shipping alerts, flash sales, or immediate customer service issues.
What does this episode say about email & sms?
Integrate SMS and email data for a holistic view of customer interactions. Use insights from both channels to refine your overall communication strategy and ensure a cohesive customer journey.
